Hello there

I’ve spent 10+ years in product design, the last six in complex B2B SaaS, where user error can bring legal or financial consequences. As the only designer on a workforce management platform, I pulled a product built in silos into one design language, so users get high-stakes work right.

It all started in digital marketing. At Tribal Worldwide, my campaigns for McDonald’s Canada, BC Hydro, and the University of British Columbia won industry awards and taught me the skill I still lean on most: designing for how people really behave.

Available for remote freelance contracts. If your product is complex, let’s talk.